KRAFTON, Inc. and/or its affiliates (hereinafter referred to as “KRAFTON”, “we”, “Company” or “us”) are the companies provide games(hereinafter referred to as “Game(s)”) and related services, including, without limitation, pre-registration site (hereinafter referred to as “Site(s)” or “Service(s)”). We keep and process personal information(hereinafter referred to as “information”) about you (hereinafter referred to as “you”, “user”, or “player”). We comply with all applicable laws related to information and strive to protect the rights of individual players by adopting Privacy Policy in accordance with relevant laws and regulations. This Privacy Policy describes how we collect, use, process and disclose information about you during and after your relationship with us.

1. Information We Collect

We collect information about you and the Services you use. Information may also be required to enter into a contract with you or to perform a contract with you (such as to provide Service at your request), and failure to provide any information may result in our inability to provide requested services or products. The information we collect falls into three different categories: 1) Collecting information directly from you; 2) Collecting information automatically; and 3) Information collected from third parties.
1) Information collected directly from you
We do not collect information directly from you.
2) Information collected automatically
We automatically collect certain information when you participate in our services. The type of information that we automatically collect may vary, but generally includes:
- Your Device Info (include OS system, OS version, screen resolution, browser type and setting, etc.),
- IP address
- Your browsing behavior while using our Services
3) Information collected from third parties
We do not collect information from third parties.

2. How We Use Your Information

We use the collected information for a variety of purposes, primarily, to provide the Service to users. These include:
- Solve technical problem and improve quality of the Service - Tracking usage patterns and analyzing trends of users, calculate statistics on service use
In the majority of cases, processing of your information will be justified on the basis that:
- the processing is necessary to perform a contract with you or take steps to enter into a contract at your request: Most of the time, the reason we process your information is to perform the contract that you have with us. For instance, as you go about using our Service, we use your information to maintain your account and your profile and to provide Service and customer support to you.
- the processing is in our legitimate interests, which are not overridden by your interests and fundamental rights: We may use your information where we have legitimate interests to do so. One of our legitimate interests are to use website user and visitor data to conduct and develop our Service and business activities with them. We may also analyze users’ behavior on our services to continuously improve our Service, we suggest offers we think might interest you, and we process information for administrative, fraud detection and other legal purposes.
- the processing is necessary for us to comply with a relevant legal obligation: For example, we may process your information to comply with applicable accounting rules which require keeping accounting records and to make mandatory disclosures to law enforcement.
- you have consented to the processing: From time to time, we may ask for your consent to use your information for certain specific reasons. You may withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal by contacting us at the address provided in this Privacy Policy.

3. Sharing Your Information

We do not share any information with any third party without your consent, except as permitted by law.

4. Cookies and Related Technologies

We use cookies and other technologies to collect demographic information, personalize your experience on the Site and monitor advertisements and other activities. Cookies are very small text files to be sent to the browser of the users by the server used for operation of the websites of the Company and will be stored in hard-disks of the user’ computer.
Most Internet browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. You should refer to your browser instructions of “Help” screen to learn more about how to manage cookies. Please note, however, that if you block cookies, some portions of the Site may not function properly.
We do not control cookies in third party ads, and you are encouraged to check the privacy policies of advertisers and/or ad services to learn about their use of cookies and other technology. The ads appearing on the Site may be delivered to you by third-party advertising companies. These companies may use information about your visits to this and other web sites in order to provide advertisements on the Site and other sites about goods and services that may be of interest to you.
We also maintain log files which contain Internet Protocol (“IP”) addresses. An IP address is a numeric address that is assigned to your computer by your Internet Service Provider. We use log files to monitor traffic on the Site, to report information to our advertisers and to troubleshoot technical problems. In the event of user abuse of the Site, we may block certain IP addresses. IP addresses may be used to personally identify you in order to enforce our Terms of Service.
Google® Analytics;
More specifically, KRAFTON may use the following advertising functions of Google® Analytics, Facebook pixel and collect information as provided by Google®, and you may withdraw your consent by deactivating such functions in Google®’s advertising settings: Remarketing by using Google® Analytics; Google® Display Network Exposure Report; Google® Analytics Demographics and interests Report; and Integrated service allowing the collection of data through Google® Analytics by using advertising cookies and anonymous IDs.
More information about Google’s own privacy policy can be found at https://www.google.com/policies/privacy
Facebook Pixel;
We may from time to time use Facebook Advertising, Facebook Pixel Re-Marketing, and communications. This allows user behavior to be tracked after they have clicked on a Facebook ad. This enables us to measure the effectiveness of our Facebook ads. The data collected is anonymous to us, i.e. we do not see the information of individual users. However, this data is stored and processed by Facebook. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy https://www.facebook.com/about/privacy

5. International Data Transfers

We operate globally so we can transfer, store, or process your information to countries and other regions where you are located. If your information is transferred, stored or processed by us, we will take reasonable steps to safeguard the privacy of information.
Additionally, when we transfer your information from the European Union(“EU”) to other countries outside the EU, we will also take steps to ensure that your information receives the same level of protection as if it remained within the EU, including entering into data transfer agreements using the Standard Contractual Clauses approved by the European Commission or obtaining your explicit consent. You have a right to obtain details of the mechanism under which your information is transferred outside of the EU by contacting privacy@pubg.com or you can also contact our Data Protection Officer by sending an email at DPO@pubg.com.

6. Retaining and Deleting Information

In principle, we will remove your information without any delay after the purpose of collecting information is achieved. information stored as hard copy will be shredded or incinerated, and information stored as soft copy will be removed using technical measures in a way that cannot be reproduced. However, we may retain your information even after you have closed your account with us or we have ceased providing Services to you, if retention of your information is reasonably necessary to comply with our legal obligations, meet regulatory requirements, resolve disputes, prevent fraud, cheating or abuse, or enforce this Privacy Policy or any other agreement we may have with a user.

7. Our Policy Concerning Children

We do not knowingly collect, use or share any information about children (generally considered to be under the age of 13 in the U.S., under the age of 16 in Europe or depending on the country where you reside) without verifiable parental consent or as permitted by law. If you are a parent or guardian and you believe your child has provided us with information, you can contact us and request your child’s information to be deleted from our system.

8. Links and Third Party Services

If you click on a link to a third party website, including, without limitation, an advertisement, you will leave our Services and go to the site you selected. Because we cannot control the activities of third parties, we do not have responsibility for any use of your information by such third parties, and we cannot guarantee that they will adhere to the same privacy and security practices as we do. We encourage you to review the privacy policies of any other service provider from whom you request services. If you visit a third party website, you should consult that site’s privacy policy before providing any Information.

9. Security of Your Information

We follow generally accepted industry standards to protect information submitted to us, both during transmission and after we receive the information. However, no method of transmission over the Internet, or method of electronic storage, is completely secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

10. Other Agreements That Govern Your Use of Services

In addition to this Privacy Policy, your rights and obligations concerning the use of the Services are governed by our Terms of Service, any other supplemental agreements, and other applicable policies, guidelines, and requirements. Please review each of the aforementioned agreements carefully, as you must agree to be bound by each of the agreements before you may use the Service.

11. Your Privacy Rights

Subject to limitations in applicable law, you are entitled to object to or request the restriction of processing of your information, and to request access to, rectification, erasure, portability, restriction and object of processing and data portability for the information we hold about you. To make a request concerning your rights or if you have any other question, please contact us by sending an email to the address specified in the "Contact Us" section. We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. In certain countries, including in the EU, you have a right to lodge a complaint with the appropriate data protection authority if you have concerns about how we process your information. The data protection authority you can lodge a complaint with notably may be that of your habitual residence, where you work or where we are established.
You also may adjust your browser settings to block certain online tracking, such as cookies. (see Section 4. above).
If you are a California resident, you may have additional rights. For more information concerning your privacy rights, please review our Privacy Notice for California Residents.

12. Amendments

We may amend, at our discretion, any portion of this Privacy Policy at any time by posting or displaying the amended Privacy Policy on our Services. We will provide notice to you in an appropriate way if these changes are material and, where required by applicable law. You will be deemed to have accepted such amendments by continuing to use the Service, so please review it frequently. You can see when this policy was last updated by checking the "last updated" date displayed at the top of this policy.
his Privacy Policy has been translated into other languages for the convenience of the users. In case of any discrepancies between the English version and the other versions, the English version shall prevail. However, Korean Privacy Policy shall prevail for Korean users.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us by sending an email at privacy@pubg.com or by writing us at 6, 7, 8F, 12, Seocho-daero 38-gil Seocho-gu, Seoul, the Republic of Korea. You can also contact our Data Protection Officer by sending an email at DPO@pubg.com.

This Privacy Notice for California residents provided pursuant to the California Consumer Privacy Act (“CCPA”) (“Notice”) supplements the Privacy Policy of KRAFTON, Inc. and its affiliates (hereinafter referred to as “KRAFTON”, “we”, or “us”) and provides additional information on how your personal information is collected, used, disclosed and processed online or offline. Unless otherwise specified, all terms used within this Notice shall carry the same meaning as they are defined in our Privacy Policy. This Notice and the Privacy Policy together constitutes KRAFTON’s “California Privacy Policy”.

1. Information We Collect

We will collect the following categories of information that may directly or indirectly identify or describe you or your device, or information that may be reasonably capable of being associated with or reasonably linked to you or your device (“personal information”). We have collected these same categories of personal information from consumers over the past 12 months. Please refer to our Privacy Policy concerning the categories of sources from which this personal information is collected.
- Identifiers, such as IP address
- Internet or other similar network activity information, such as your website or application or advertisement browsing history or device information
(include OS system, OS version, screen resolution, browser type and setting, etc.)

2. Purposes of Collection

The above personal information was or will be used for the following purposes. We will also notify you and obtain your consent if and when previously collected personal information is used for any purpose other than those listed below.
- Solve technical problem and improve quality of the Service
- Tracking usage patterns and analyzing trends of users, calculate statistics on service use

3. Personal Information Disclosed to Third Parties

We may provide third parties with certain personal information to provide or improve our services. We disclosed or shared each of the following categories of personal information over the past 12 months to the following categories of third parties. We do not sell personal information to third parties under the CCPA.

4. California Privacy Rights

You may exercise the following rights at any point in time in connection with your personal information. To exercise such rights, please email us at privacy@pubg.com.
Please note that at least your email address will be required to submit a request. If you exercise your rights via email, you must specify the right(s) you wish to exercise.
We will verify your identity and respond to your request within 45 calendar days. If necessary, we can take up to an additional 45 days to respond, for a maximum total of 90 days from the day the request is received, provided that we notifies you to explain the reason for the delay.

5. Authorized Agent

You may designate another person or entity (“authorized agent”) to act on your behalf in connection with your request for rights that are guaranteed by the CCPA. An authorized agent is a natural person or business entity registered with the Secretary of State to conduct business in California that you have authorized to act of your behalf to make a request to know or to delete.
In order to use an authorized agent for your request, we require that you provide signed permission to your agent, using the form available at [LINK]. Your authorized agent can submit a request to know or delete by sending an email to privacy@pubg.com attaching the signed permission.
The above requirement does not apply should your agent have power of attorney pursuant to Probate Code sections 4000 to 4465. Please note that we may deny a request from an agent that does not submit proof that they have been authorized by you to act on your behalf. Under the CCPA, your agent is responsible for implementing and maintaining reasonable security procedures and practices to protect your information and use your personal information only for the purpose of fulfilling your request.